AI-native. Design-led. I direct digital products from first idea to launch — and beyond.
AI Design Engineer & Product Director in Toronto. 13+ years leading design — from adidas and Roots to founding Embark Studio™, an AI-native studio partnering with startups.
Vetted & certified
Top 3%
Toptal network
Top 5%
Contra
Expert
Framer certified
Expert
Webflow certified
- 13+
- Years in design
- 2018
- Founded Embark
- 2×4
- Design teams led
Based in Toronto. Building with brands and startups everywhere.
I'm an AI design engineer and product director based in Toronto. My career started in retail and campaign creative at adidas Canada, where I grew from senior graphic designer to leading the creative services team behind programs like the NBA.
At Roots I led a team of four designers across web, e-commerce, email and campaign creative. In 2018 I founded Embark Studio™ — a premium design practice where I hire and direct world-class contractors to produce work for leading brands and startups.
Today Embark is an AI-native studio, and I work as a founder-partner to startups — from OpenReel through its acquisition by Parabolic (formerly Bonsai), to early-stage teams getting their first product off the ground. I'm in the Toptal network (top 3%), Contra's top 5%, and a certified Framer and Webflow expert.
Taste is a strategy
Premium isn't decoration. It's the fastest signal of trust a brand can send.
Motion is meaning
Every transition should explain something — hierarchy, cause, delight.
AI-supported, human-directed
AI speeds up the making. Taste, judgement and the final call stay with me.
Lead from the work
I still design every day. The best direction comes from the desk, not the deck.
13+ years,
one direction.
Year
2013
Apr 2013 — May 2014
adidas
Senior Graphic Designer
Designed marketing campaigns and in-store retail creative across adidas Canada — print, POS and digital — developing Canadian-market creative.
May 2014 — Apr 2017
adidas
Creative Services Manager — Digital Art Director
Directed creative across adidas Canada's retail, digital and campaign initiatives, including high-profile programs like the NBA.
Nov 2017 — Dec 2019
Roots
Sr. Manager, Web Design & E-Commerce
Led a team of four designers to elevate Roots' digital presence across web, email and campaign creative, directing end-to-end design for seasonal launches.
Jul 2018 — Present
Embark Studio™
Founder — AI-native design & product studio
Built Embark from the ground up into an AI-native design and technology studio. Today I partner with startups as a founder — directing product, brand and web so they take off.
Now — partnering with
Founder-partner to startups — directing product, brand and web so they take off.