James Rhodes

(W)Index

Recent work for venture-backed platforms — brand, product, software and websites, designed and built through Embark Studio™.

(01)2026

Brand identity3DAI assets

Parabolic

Parabolic buys SaaS companies and rebuilds them around AI. We designed its brand from a blank page, then built the website on it.

Brand & Website

(02)2021 — Now

Product designDesign systemWebsite

OpenReel

Product design partner to a video creation platform through its acquisition by Parabolic. We designed OpenReel 3.5 as a working prototype, then the website that sells it.

Product Design

(03)2026

WebsiteSoftwareDesign system

Major Athletics

The website and the software that runs Canada's first integrated performance and recovery facility — from booking to the Major Score.

Website & Software

(04)2026

Brand identityVoiceWebsite

PlanBetter

An AI-first health benefits platform for small and mid-sized teams. We built its brand, then its website — with PlanCompare at the centre.

Brand & Website

(05)2026

SoftwareWebsiteNext.js

Dealer Reserve

Software that searches every lender's rate sheet at once and finds the most profitable deal structure in seconds — and the site that sells it.

Website & Software

(06)2026

WebsiteDesign systemCampaign

Tecton Ketones

The only ketone ester in the world with an NDI. We built the site that shows the receipts, then the design system and the campaign that carry it everywhere else.

Website & Campaign

(07)2025 — 2026

Brand identityWebsiteAI animation

Capital Lynk

A lender that approves business funding in hours. We built its brand, a Framer website with a savings calculator on every loan page, and one AI-animated world for all ten loans.

Brand & Website