An AI-first health benefits platform for small and mid-sized teams. We built its brand, then its website — with PlanCompare at the centre.
- Client
- PlanBetter
- Scope
- Brand identity, Website
- Year
- 2026
- Stack
- Next.js
- Role
- Creative direction, design & build
- Studio
- Embark Studio™
PlanBetterisanAI-firsthealthbenefitsplatformforsmallandmid-sizedteams.Webuiltitsbrand,thenitswebsite.
At renewal, small employers get the least attention and the fewest choices.
PlanBetter needed a brand that makes a hard decision feel lighter — then a site built to sign up its employer pilot.
Chapter 01
Brand
A mark, three colours and two typefaces that make a hard decision feel lighter. The mark is a puzzle piece — we help you put the picture together.
Chapter 02
Website
A site that makes benefits finally make sense, with PlanCompare — an AI model of real funding options against your team — at the centre.
- 0sec
- Until the first words appear on a laptop.
- 0/100
- Google's search check, ready to be found.
- 0colours
- The whole brand, instantly recognisable.
Device, print and environment scenes are composited mockups built around real captures of the site. Scores measured with Google Lighthouse, September 2026.
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